In a society where more than half of the population considers money a taboo, talking about finances is touching on a delicate subject for people and businesses. This distance from money can negatively affect the lives of entrepreneurs/business owners who do not understand well the economic aspects of the business and the market in general. In addition to occasionally making wrong financial decisions, some may avoid strategic decisions due to lack of knowledge and fear of the subject. And it is in this universe that Barlavento presents itself to simplify and guide all these ventures that still need financial mentoring to make more assertive decisions.